For retailers, Black Friday sales mark the start of the Christmas shopping season.
That usually means crowded shops and sometimes even lineups at the door before stores open.
But not for every merchant.
SA国际影视传媒淪o I think Black Friday works for a lot of industries, for book stores (it is) incredibly hard,SA国际影视传媒� said Jennifer Baerg Steyn, owner of the Yellowknife Book Cellar. SA国际影视传媒淲e donSA国际影视传媒檛 have big margins to begin with, so unlike electronics or other expensive tickets items that can offer a big discount, we donSA国际影视传媒檛 have a lot of we can offer, especially when we are competing with companies like Amazon.SA国际影视传媒�
With that said, Baerg Steyn found an alternative approach, like giving people double stamps which means customers will accumulate points faster to encourage them to come shopping.
SA国际影视传媒淚 know we donSA国际影视传媒檛 deliver their product to their house like Amazon does, but weSA国际影视传媒檙e happy to gift wrap before the items comes in,SA国际影视传媒� she said.
SheSA国际影视传媒檚 also trying to support the local community in her own way, such as making donations the local SPCA pet shelter.
Baerg Steyn added that she loves to hear feedback from customers to help her develop strategies to be more competitive in the market.
At Quality Furniture, which has been in business for more than 50 years, co-owner Jeannie Rocher said they were having a really good time during the Black Friday sales. She quipped that itSA国际影视传媒檚 SA国际影视传媒渙ne month before SA国际影视传媒榟o ho hoSA国际影视传媒� sales.SA国际影视传媒�
Rocher was really appreciative of all the customers who came through her doors.
SA国际影视传媒淲ell, as a retailer, I think itSA国际影视传媒檚 so important to support our local businesses,SA国际影视传媒� she said, SA国际影视传媒淚tSA国际影视传媒檚 our local business that put all their funds back into our economy. And you send money south and itSA国际影视传媒檚 goneSA国际影视传媒A国际影视传媒�
Overall, both Baerg Steyn and Rocher were optimistic. They said they will still do whatever they can to contribute to the community and they believe that supporting local shops is important.
