When you think of books in Yellowknife, there is one place that pops up in peopleSA国际影视传媒檚 minds: The Book Cellar.
Earlier this month, the store moved on to its new location on 49 Street and is now running under a new name.
The store will be called Yellowknife Books from now on and while thereSA国际影视传媒檚 a new name, itSA国际影视传媒檚 still going to be the same place it has been for decades, said Jenn Baerg Steyn, the storeSA国际影视传媒檚 owner.
SA国际影视传媒淲eSA国际影视传媒檙e moving away from the pun SA国际影视传媒� itSA国际影视传媒檚 a simplification for us,SA国际影视传媒� said Baerg Steyn, the storeSA国际影视传媒檚 owner, who added she wants to retain the bookstoreSA国际影视传媒檚 role as a cultural hub in Yellowknife. SA国际影视传媒淥ur focus remains on local and Indigenous literature, and that wonSA国际影视传媒檛 change with the re-branding.SA国际影视传媒�
Despite the new name, the store will continue to pay homage to its history on its website. The physical signs have yet to be updated, but discussions with a local sign maker are underway to ensure the new branding features better visibility at street level.
So why the change? Baerg Steyn said it all came down to cost efficiency as the the previous space, while larger, was not being fully utilized.
SA国际影视传媒淭he back half of the store was a large office space that we couldnSA国际影视传媒檛 really use for the bookstore,SA国际影视传媒� she said. SA国际影视传媒淚t made events like book signings difficult because the store was long and narrow, which limited visibility and shopping during events.SA国际影视传媒�
The new location, described by Baerg Steyn as SA国际影视传媒渇at and shallowSA国际影视传媒�, offers a better line of sight and a more open layout, making it more conducive to hosting events.
SA国际影视传媒淲eSA国际影视传媒檝e moved to a space thatSA国际影视传媒檚 easier to navigate, especially for those with strollers or wheelchairs,SA国际影视传媒� Baerg Steyn added.
Baerg Steyn hopes the community will embrace the new location as they did the old one.
SA国际影视传媒淐hange is hard, especially in this town, but I believe the brighter, more accessible space will win people over,SA国际影视传媒� she said.
