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#shopNWT: Keeping the Gold Rush alive

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Jake Olson, owner of Yk Gold and Silver shows off some of his most recent products - three-dimensional puzzles of Giant Mine and Con Mine. Simon Whitehouse/NNSL photo

Much like the boom and bust of the mining sector, Jake Olson, owner of Yk Gold and Silver, is looking optimistically at the continued rebound of his mineral manufacturing business. 

The lifelong Yellowknifer has been trying to keep the history of the citySA国际影视传媒檚 gold and mining heritage alive through his souvenir product line as well as some sales of gold, silver and other minerals found in the North. 

Originally born out of his passion for collecting and understanding the minerals behind money, Olson went full-time with the business in 2019 with the aim to meet a growing tourism market in the city. 

But then COVID-19 happened.

SA国际影视传媒淥riginally my manufacturing was fully reliant on tourism and then obviously when COVID happened tourism went away,SA国际影视传媒 he explained in an interview July 13. 

SA国际影视传媒淚 had to basically increase the gold and silver side of the business. That kind of just blossomed into being able to provide a consistent supply of invest-able grade gold and silver, like gold bars and coins and other items that are stamped from the Royal Canadian Mint as an investment commodity.SA国际影视传媒 

Olson showed some impressive silver bars and gold pieces that people can buy as investments with the intent of them increasing in value. 

But making products that celebrate the NWTSA国际影视传媒檚 unique mineral culture for the general public is his biggest passion. 

As public health restrictions around the pandemic have begun to ease in recent months he said he is excited that he is able to transition back to manufacturing again.

SA国际影视传媒淩ight now, weSA国际影视传媒檙e starting to see things lighten up a bit, ISA国际影视传媒檓 able to go to the Yellowknife Farmers Market and tourism may start to come back in the winter,SA国际影视传媒 he said. SA国际影视传媒淚t may not be what it was before, but nowSA国际影视传媒檚 the time where I want to get back into creating some of the product stuff.SA国际影视传媒 shopnwt 

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In June he released three-dimensional puzzles of the Con Mine and Giant Mine head frames, which he said was a new and challenging aspect to his product line. 

SA国际影视传媒淚 actually started with a basic design for it but then I had to hire an architect to create the kind of puzzle (organization) to it,SA国际影视传媒 he said. SA国际影视传媒淚t went through four or five different iterations because none of the pieces worked at the beginning. 

SA国际影视传媒淚t was just a whole new dimension because not a lot of people have done three-dimensional puzzles and itSA国际影视传媒檚 fun though quite challenging.SA国际影视传媒 

The puzzles should appeal to children and families and when completed, make for a unique desk decoration or conversation piece, he said. 

Olson said he is increasingly getting deeper into lapidary and mineralogy to assist his selling of slabs of Northern minerals that people can purchase for different purposes - either for the aesthetics of the stone itself or to cut and make into jewelry or other artistic items. 

Over the last year, he has found that international online sales have done well despite a slowed down economy. 

Common interest has been found in the sales of 24 carat maple syrup and boxed slabs of Acasta Gniess - the NWTSA国际影视传媒檚 famous and worldSA国际影视传媒檚 oldest piece of crust at more than four billion years old. 

SA国际影视传媒淥nline sales have not been a significant portion of the business but it is a big part of what the business has been in the past year,SA国际影视传媒 he said. SA国际影视传媒淚t is kind of like a slow climb where a lot more sales and a lot more business is being created not just for Yellowknife tourists but for a broader interest outside the tourism sector. 

SA国际影视传媒淲e have a few products that are up on etsy or Amazon and we have had a couple of orders a day, which is a really cool feeling. We have sent them all the way to Egypt to Arizona to the Philippines.SA国际影视传媒 

Olson said that his biggest takeaway from international sales have been that there is genuine interest all over the world of northern life. 

SA国际影视传媒淚 think the Arctic and Yellowknife have a lot to represent and people are very interested in our lifestyle and the mystery of what the north is,SA国际影视传媒 he said. 

On July 13, Olson was preparing for his fourth stint of his first year as a vendor at the Yellowknife Farmers Market. He said the market has allowed him to interact with people from a gold-rush era prospectorSA国际影视传媒檚 tent, promote his products and gain feedback from Yellowknifers on where to direct his business next. 

Yk Gold and SilverSA国际影视传媒檚 main office can be found at 4912 49 street in a side office from the Blunt Hairdresser. ItSA国际影视传媒檚 one of many participating in the NWT Chamber of CommerceSA国际影视传媒檚 #shopNWT campaign to connect shoppers with local businesses. 

Spend a minimum of $500 to be entered to win the grand prize: The Ultimate Staycation package from The Explorer Hotel, or one of six $1,000 gift certificates to be spent at a #shopNWT-participating business. For a full list of participating businesses across the territory, visit buynorth.nnsl.com/shopnwt. 

Collect one point for every dollar spent at a participating NWT business until July 18. Prize draws are set for July 23 and will be announced on BuyNorthSA国际影视传媒檚 Facebook page. 

Receipts from participating businesses from June 14 will be accepted. Go to buynorth.nnsl.com/shopnwt, call 867-444-7700 or email info@auroracoupons.com or admin@nwtchamber.com for more information. 





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