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Yellowknife operators win WestJet Indigenous Tourism grant

Two Indigenous Yellowknife tourism operators have been selected to receive a $10,000 grant from WestJet and the Indigenous Tourism Association of Canada (ITAC).
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Showcasing Dene culture and bringing visitors on the land has been a dream job for Joe Bailey, left, owner of North Star Adventures. photo courtesy of Joe Bailey

Two Indigenous Yellowknife tourism operators have been selected to receive a $10,000 grant from WestJet and the Indigenous Tourism Association of Canada (ITAC).

Aurora Village and North Star Adventures are among nine companies chosen for the grant, which showcase Indigenous culture and history, SA国际影视传媒渁n important and developing sector of Canadian tourism,SA国际影视传媒 WestJet and ITAC stated in a joint news release.

The Indigenous tourism businesses that received the grants will also be spotlighted on WestJetSA国际影视传媒檚 social channels over the next year.

Joe Bailey, owner of North Star Adventures, said the grant came as a surprise when he opened his email to discover the news.

For WestJet SA国际影视传媒渁 nationally recognized reputable companySA国际影视传媒 to SA国际影视传媒渟ee the value that Indigenous tourism contributes nationally is very promising,SA国际影视传媒 Bailey said.

Through the tough times of the ongoing pandemic and accompanying travel restrictions, he said his company is trying to catch up with monthly expenses and that SA国际影视传媒渁s soon as we get the money, itSA国际影视传媒檚 gone.SA国际影视传媒

Without further government support or news of borders reopening, Bailey said having to close North Star AdventuresSA国际影视传媒 doors would be a likely scenario.

The company has already begun liquidated assets, but Bailey fears selling off too much and no longer having the equipment necessary to carry out tours. With the Premier scheduled to announce updates to the Emerging Wisely plan for economic recovery in the coming days, heSA国际影视传媒檚 waiting to see if thereSA国际影视传媒檚 any more funding allocated to the tourism sector.

If the government were to announce a date a for the border to reopen, Bailey said that would be enough to allow his company to accept advance bookings and collect payments to stay open. If not, he hopes staycationers will consider booking North Star to experience SA国际影视传媒渢he wonders of our Dene culture.SA国际影视传媒

For the 100th anniversary of Treaty 11, North Star will be taking travellers to the Deh Cho to join in the celebrations. He said the tours always engage the communities to support local arts and craft shops and hear from Elders and guides from the communities themselves.

Though North Star, established in 2007, is in SA国际影视传媒渟ituation critical,SA国际影视传媒 Bailey said the company respects the governmentSA国际影视传媒檚 decision to keep borders closed since SA国际影视传媒渢he welfare of the people is first and foremost.SA国际影视传媒

SA国际影视传媒淎t the same time,SA国际影视传媒 Bailey said, SA国际影视传媒渋f the government is going to keep borders closed, maybe they should look at providing more assistance.SA国际影视传媒

If nothing changes by July, Bailey said closing up shop seems imminent. While taking visitors out onto the land and showcasing Dene culture through North Star has been his dream, he acknowledged that SA国际影视传媒渢hings change and businesses fail.SA国际影视传媒

SA国际影视传媒淚 hate to say it but at what point do you realize you canSA国际影视传媒檛 have continued government intervention,SA国际影视传媒 he said. SA国际影视传媒淚tSA国际影视传媒檚 up to businesses to react and reinvent yourself.SA国际影视传媒

The funding was announced to grant recipients in March and made public on May 26. The other seven operators include Indigenous-owned companies in Winnipeg, Calgary, Vancouver, Kamloops, Kelowna, Gatineau and Roxboro, Que.





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