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Yellowknife tour operators still struggling to recover

The post-pandemic tourism struggle persists for some local businesses.
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Aurora Dream ToursSA国际影视传媒 agent consultant Raemee Kwong is unsure of the forecast for the upcoming tour season, leaving her undecided if she should hire more full-time staff. NNSL file photo

The post-pandemic tourism struggle persists for some local businesses.

Raemee Kwong, tour agent consultant for Yellowknife-based tour company Aurora Dream Tours, said clients are booking Northern lights tours for September, but nothing more.

SA国际影视传媒淚tSA国际影视传媒檚 looking a little bit better than last year but the problem is that, before the pandemic, everything was very steady. But his year, people are only coming for this September, and it has become a really quiet winter,SA国际影视传媒 she said.

She estimates that the company is getting about 30 per cent of the clientele it did before Covid-19.

SA国际影视传媒淲e used to use all our buses (up to nine) on a single day, but now we only need one,SA国际影视传媒 she said.

Prior to the pandemic, bookings started in mid-August and visits were spread out fairly evenly through the entire season.

SA国际影视传媒淭here is nothing to compare like before,SA国际影视传媒 said Kwong.

And that poses problems in deciding whether to hire more full-time staff, she added.

This past winter showed some promise, but then it tapered off.

SA国际影视传媒淲e were like a little bit busy, just like around Christmas time and the new year,SA国际影视传媒 Kwong said, SA国际影视传媒渂ut then it was really slow until the month of March.SA国际影视传媒

Government support during the pandemic helped cover some power and heating bills and a modest amount for marketing and advertising. Aurora Dream Tours didnSA国际影视传媒檛 qualify for other government assistance, according to Kwong.

Six years of rejection

Joe Bailey, founder and owner of Indigenous tour company North Star Adventures, said his company is not as busy as before the pandemic.

Bailey revealed that last season, his operation saw only 50 per cent of its bookings compared to pre-pandemic.

He said that North Star Adventures has struggled to rebuild its customer base in the Canadian, American, Mexican, Brazilian and Australian markets.

Bailey expressed frustration when discussing the lack of government support available to his company.

SA国际影视传媒淲eSA国际影视传媒檝e been denied six years in a row,SA国际影视传媒 he said.

He applied for the Tourism Product Diversification and Marketing Program, which helps businesses reinvent, improve or expand tourism products and operations to meet future market demands by providing funding for business planning, product development, packaging and marketing.

While there are accessible loans from organizations such as the NWT Business Development and Investment Corporation (BDIC), these are not as helpful as grants from the government, according to Bailey.

He also spoke about the impact of the pandemic on his companySA国际影视传媒檚 operations. During the two years when tours were not allowed due to lockdowns, North Star Adventures had no revenue. To stay afloat, Bailey had to sell some of his companySA国际影视传媒檚 equipment. Rebuilding from this difficult period has been a challenge, especially with such limited government funding.

But this summer has brought a modest revival, with an increase in Yellowknife city tours and hiking excursions. That doesnSA国际影视传媒檛 make up for the lower demand for trips farther abroad in the NWT and Nunavut. For example, he mentioned his Mackenzie and Nahanni Experience package that offers a variety of options to allow tourists to discover national parks and rivers.

Despite these challenges, Bailey remains optimistic about the future. With the NWT borders open and bookings coming in earlier than usual for the aurora season, he said he believes that his company is on the road to a gradual recovery.



About the Author: Kaicheng Xin

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