Rankin InletSA国际影视传媒檚 hamlet council has several passionate members.

In the past, the council has talked about needing to promote and celebrate our townSA国际影视传媒檚 hockey scene more. TheySA国际影视传媒檝e talked about needing more public awareness and messaging around drinking and driving.

Coun. Megan Pizzo-Lyall advocated for a state of emergency last week, and Coun. Michael Shouldice emphasized the need for council to clearly outline its priorities and then aggressively pursue them. That means more than sending a letter and waiting a few months to see what happens.

What the hamlet needs, and what more and more organizations are realizing they need, is a communications officer.

Communications professionals centre their work around the public messaging of their organization and being the connection between the people and their government. They also serve a valuable role in improving internal communications. They take the weight of communications off people who should probably be too busy to deal with them SA国际影视传媒� the recreation coordinators, the senior administrative officers, the community wellness workers. They help the mayor and council members pursue their objectives by creating campaigns around their goals. They are force multipliers who communicate and promote the organizationSA国际影视传媒檚 good work and priorities.

As mentioned at the last council meeting, Rankin needs to deal with the beer and wine store as a community. With a communications officer, that person could create a campaign to deliver consistent public messaging, on social media and on bulletin boards, perhaps even in-person town halls, to stir up peopleSA国际影视传媒檚 civic pride for their hometown and encourage action beyond what the hamlet can do.

Currently, that megaphone for Rankin needs doesnSA国际影视传媒檛 seem to be coming from anywhere specifically, though there are more than several strong voices in the community. There is a tremendous amount of good work being done and passionate community members, but no one person dedicated to advocating for Rankin.

But, it might not only be the store

All of the social issues related to supposedly increased drinking in the community seem to be attributed to the beer and wine store.

Though its timing may suggest that, it also occurred during the most messed-up period in recent history with the pandemic. Coming out of that, the world feels changed. The phenomenon of SA国际影视传媒渜uiet quittingSA国际影视传媒� and increased hopelessness seem to be manifesting in flakier dealings, destituteness and something of a breakdown in Canadian society and elsewhere. People are less reliable, few want to work, money feels hard to keep and good days seem far away.

Because of that, I would guess that many of these social ills may have worsened regardless of the store. As was mentioned during the Aug. 14 council meeting, if there are any limits put on the store, then the SA国际影视传媒檚 statistics should narrow down exactly its effect on those.

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