First Air has re-branded after 71 years as one of Canada's pre-eminent Northern airlines.

Two aircraft in the airline's new livery went into service immediately with the Oct. 12. announcement.

First Air noted in a press release that the new brand features a modern and unique version of the iconic Arctic symbol, the inuksuk.

The logo is representative of the people and land of the Arctic and, in the words of one Inuit elder consulted during the design process, "We never go anywhere without an inuksuk showing the way."

The airline's new primary colours are red and gray.

First Air president and CEO Brock Friesen stated in the press release, SA国际影视传媒渨e wanted colours that would showcase our stunning new logo and that would stand out in the snowy Arctic and at busy southern airports.SA国际影视传媒�

SA国际影视传媒淲hat better colour than Canadian red?"