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Canada Goose seeks another 20 Inuit designers to expand Project Atigi

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This past fall, Mishael Gordon joined the secret Project Atigi, Canada Goose's new social entrepreneurship project. photo courtesy Canada Goose

Canada Goose and Inuit Tapiriit Kanatami (ITK) continue their partnership, which began with 14 Inuit seamstresses featured in an international launch of original parkas in late January.

Project Atigi, a social entrepreneurship project, is intended to build on the companySA国际影视传媒檚 commitment to CanadaSA国际影视传媒檚  North, according to an Aug. 8 news release from the national Inuit organization.

In the fall 2018, designer Mishael Gordon joined the secret Project Atigi, Canada GooseSA国际影视传媒檚 new social entrepreneurship project. The company now seeks to expand the project with another 20 Inuit designers.
photo courtesy Canada Goose

SA国际影视传媒淭he next wave of Project Atigi will showcase 100 parkas made by 20 designers, from across all four regions of Inuit Nunangat SA国际影视传媒 Inuvialuit Settlement Region, Nunatsiavut, Nunavut, and Nunavik. Each designer will be commissioned to create a capsule collection of five pieces for either men, women or children,SA国际影视传媒 states the release.

SA国际影视传媒淧roceeds from the sale of each parka from Project Atigi will be going back to Inuit communities across Canada via ITK. Proceeds from the sale of the first collection were distributed equally between the four Inuit regions for craftsmanship and training programs.SA国际影视传媒

Lauding the talent Inuit designers possess, ITK Natan Obed noted the art of making parkas has been part of Inuit culture for thousands of years.

SA国际影视传媒淏y partnering with Canada Goose and expanding this initiative, it raises awareness of the incredible talent of our designers and allows us to share more of our culture and craftsmanship to the world in a way that protects and respects Inuit intellectual property and designs,SA国际影视传媒 stated Obed.

IqaluitSA国际影视传媒檚 Mishael Gordon, one of the original 14 designers, states Project Atigi is a great example of cultural appreciation, not appropriation.

SA国际影视传媒淚tSA国际影视传媒檚 bringing together a world-renowned company and Inuit culture that is represented through our clothing and traditions. This is an opportunity for a piece of our heritage to reach a global audience, especially while owning our own designs,SA国际影视传媒 stated Gordon.

Meanwhile, Canada Goose president and chief executive officer Dani Reiss states the companySA国际影视传媒檚 goal is to use its voice to amplify the voice of Inuit.

SA国际影视传媒淭he response for Project Atigi and the 14 amazing designers, from people around the world was phenomenal,SA国际影视传媒 states Reiss.

SA国际影视传媒淎s an entrepreneurial company that was built in the North, we firmly believe in our role in creating opportunities for future entrepreneurs and helping to empower these communities in a meaningful way.SA国际影视传媒

Designers must be 19 years of age or older, reside in Inuit Nunangat SA国际影视传媒 Inuvialuit Settlement Region, Nunatsiavut, Nunavut, or Nunavik SA国际影视传媒 and have an understanding of spoken and written English or access to an interpreter.

Interested designers can email the company at projectatigi@canadagoose.com between August 8 and August 30.





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