The 2018 NWT Tourism Annual General Meeting (AGM) and Conference started Tuesday and runs through Thursday at the Explorer Hotel in Yellowknife.
The annual event rotates between Yellowknife and smaller regional centres every two years, with last year's conference taking place in Inuvik.
This year's conference comes after news of a record-breaking year for tourism in the Northwest Territories with over 110,000 visitors travelling to the territory and spending over $203 million in 2017-2018.
SA国际影视传媒淚t's tourism globally,SA国际影视传媒 said Cathie Bolstad, CEO of NWT Tourism, a non-profit association with nearly 160 member businesses in the industry across the territory.
SA国际影视传媒淲here tourism is a global industry, we are competing with destinations who are selling some similar, some different destination and visitor services, so we are making sure the Northwest Territories industry understands that they're part of a global picture."
Part of that is helping businesses understand who they're marketing to and what that means for them, she said.
SA国际影视传媒淲e are providing training on working with the Chinese market, so it's really an orientation on who is that market, what are their cultural sensitivities so that we can make them feel at home, what are the payment platforms they use and how do you get onto those,SA国际影视传媒 she said.
The conference is also a chance for people in the tourism industry to come together, participate in workshops and network.
SA国际影视传媒淲e do it for a variety of reasons,SA国际影视传媒 said Bolstad. SA国际影视传媒淲e're updating them on what we're doing as a destination marketing organization to market the territory, we're working with the government of the Northwest Territories to ensure there are training opportunities.SA国际影视传媒
The event will also showcase some new tourism trends, including looking at the LGBTQ+ community as an economic opportunity and a focus session about cannabis.
SA国际影视传媒淏ecause that changes how you think about the tourism industry when something that previously was illegal is now legal,SA国际影视传媒 said Bolstad. SA国际影视传媒淎nd getting people to think about what does that mean for my business, my clients?SA国际影视传媒
The conference wraps up with a gala on Thursday night to celebrate award-winners in the tourism industry.
SA国际影视传媒淚t's just a wonderful coming together of our industry,SA国际影视传媒 said Bolstad of the gala.