After a long hiatus, the NWTSA国际影视传媒檚 polar bear-branded diamonds are once again hitting stores in Yellowknife and beyond.

Diamonds de Canada welcomed special guests and members of the public to a launch event at the NWT Diamond and Jewellery Centre on Thursday, July 14, to unveil a special collection limited to 16,000 polar bear diamonds - a number that reflects the current polar bear population in Canada.

The exclusive gems mined from the Northern tundra of CanadaSA国际影视传媒檚 Arctic, will soon be available at 35 retailers across the continent.

The NWT-based manufacturer acquired the rights to the long-dormant brand late last year. Although it hasnSA国际影视传媒檛 been used in more than a decade, Diamonds de Canada owner Benjamin King says the brand only SA国际影视传媒渨ent into hibernation, and we figured it was time to bring it back in a new and exciting way that really told the story of the Northwest Territories.SA国际影视传媒�

Yellowknifers can get their own polar bear diamonds at the NWT Diamond and Jewellery Centre, the first retailer in the world to carry the revived brand.