To help raise awareness and generate more business, the NWT Diamond Centre has been bringing the holiday cheer sooner than expected with its 12 Weeks of Christmas Diamond Hunt promotion.

After brainstorming ideas with the NWT Diamond CentreSA国际影视传媒檚 owners, Crossworks Manufacturing, a promotional Christmas-based treasure hunt was decided upon as the solution.

SA国际影视传媒淭o get people excited, to give them something fun to do too,SA国际影视传媒� said Patricia Caffet, director at the NWT Diamond Centre. SA国际影视传媒淢ost of our clientele were from out of country, so when Covid hit we were like, nobody in town knew we were even here. They thought we were to do with the diamond mining SA国际影视传媒� they never knew that we actually sold the Canadian diamonds here.

SA国际影视传媒淪o it was like, how do we get the attention of the community and communities around here,SA国际影视传媒� she said. SA国际影视传媒淟etting the North know that this is the go-to place SA国际影视传媒� this is where it starts and stops.SA国际影视传媒�

The rules of the promotion are simple, find an NWT Diamond Centre card and win a prize. The catch? The card could be anywhere within city limits, and residents are given no hints as to its whereabouts.

Each weekly winner gets a prize from the NWT Diamond Centre, with all the prizes adding up to $15,000.

SA国际影视传媒淭hatSA国际影视传媒檚 a good little chunk to give away,SA国际影视传媒� said Caffet. SA国际影视传媒淎nd you can win more than once SA国际影视传媒� you can win all the prizes if thatSA国际影视传媒檚 your luck.SA国际影视传媒�

That wonSA国际影视传媒檛 be someoneSA国际影视传媒檚 luck this year, however, as thereSA国际影视传媒檚 already been three different winners. The latest of the three, Jhinky Fernandez-Raneses, was thrilled when she found her card, which has now been claimed by her daughter Jhoezelle.

SA国际影视传媒淥h my God, ISA国际影视传媒檓 so excited. This is my first time. I didnSA国际影视传媒檛 join last year. I won already but my daughter took it, right,SA国际影视传媒� she said, laughing. SA国际影视传媒淚 want to get more.SA国际影视传媒�

According to Caffet, this is the second year the promotion has run and the NWT Diamond Centre is hoping to keep it going beyond that.

SA国际影视传媒淟ast year was our first try,SA国际影视传媒� she said. SA国际影视传媒淲e hit and miss, learned a few things. This year as well, weSA国际影视传媒檝e learned a few things. So next year, itSA国际影视传媒檒l be a little different again, but weSA国际影视传媒檙e only trying to improve it to make it better for people.SA国际影视传媒�

For those interested in participating, the diamond hunts originally started on Fridays, but will now be moved to Saturdays starting Oct. 30.