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Canadian Tire Yellowknife has 16,100 reasons to smile after winning JumpStart fundraising competition

Anyone who knows anything about Yellowknife will know that itSA国际影视传媒檚 a community which always looks after its own when it comes to fundraising or donations.
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Anyone who knows anything about Yellowknife will know that itSA国际影视传媒檚 a community which always looks after its own when it comes to fundraising or donations.

That includes the JumpStart program, operated by Canadian Tire, and the Yellowknife location has come through in a big way.

The month of September saw JumpStart have its big fundraising drive with every location around the country offering customers the chance to give at the till when they check out. The results of how each store performed came out earlier this month and Yellowknife ended up as the top store in the Alberta-British Columbia-NWT region in terms of percentage of customers giving.

SA国际影视传媒淲e were No. 1 in whatSA国际影视传媒檚 called the conversion rate, the number of customers who gave at the till,SA国际影视传媒 said Jason Butorac, co-owner of the Yellowknife store. SA国际影视传媒淲e had 18 per cent of people giving a donation of any amount per day.SA国际影视传媒

ItSA国际影视传媒檚 the first time the Yellowknife location has won the fundraising competition, he added.

The amount raised between Sept. 1 and 30 was $6,100 but the conversion rate is what took the store over the top. Because of that, the store will receive a bonus prize of $10,000, which Karen Butorac said will go right back into JumpStart in the NWT.

SA国际影视传媒淎ll of our money was locally-raised and all of the money stays here,SA国际影视传媒 she said. SA国际影视传媒淣ormally, the JumpStart month is in June but it got pushed back to September because of Covid-19.SA国际影视传媒

The results were announced last week and the money should be arriving any day, she added.

Jason Butorac said had it come down to total money raised, it would have been no contest.

SA国际影视传媒淭here are stores down in Alberta where thereSA国际影视传媒檚 around 3,000 or so customers going through every day,SA国际影视传媒 he said. SA国际影视传媒淏y contrast, we see around 800 per day and we couldnSA国际影视传媒檛 compete with that but this is a city which loves helping out. You can tell thereSA国际影视传媒檚 a love of the community here.SA国际影视传媒

The Butoracs were also the driving force behind construction of the JumpStart playground at Somba KSA国际影视传媒檈 Park.

JumpStart allows families in need of assistance to apply for up to $300 twice per year per child to help pay for registrations, equipment or transportation costs in their chosen recreation program. ItSA国际影视传媒檚 similar to KidSport NWT, which also offers the same amount over the same time frame for the same reasons.

Karen Butorac said just because you receive help from one doesnSA国际影视传媒檛 mean you canSA国际影视传媒檛 get help from the other.

SA国际影视传媒淎 lot of people donSA国际影视传媒檛 realize that,SA国际影视传媒 she said. SA国际影视传媒淵ou can receive money from both for whatever it is your child is doing. ItSA国际影视传媒檚 all about giving kids a chance to take part.SA国际影视传媒

She is also the chapter chair for JumpStart in the NWT and said she would like to see more families apply to get help.

SA国际影视传媒淎 lot of people didnSA国际影视传媒檛 know that we provide assistance here and so weSA国际影视传媒檙e pounding the drum, so to speak,SA国际影视传媒 she said. SA国际影视传媒淲hen we moved here, it was just a handful of kids who got help but now, weSA国际影视传媒檙e at hundreds of kids and we want to help more. ThereSA国际影视传媒檚 a lot of money in the account to be used and we want to hit this hard so everyone can take advantage of it.SA国际影视传媒

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About the Author: James McCarthy

I'm the managing editor with SA国际影视传媒 and have been so since 2022.
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