While testing a Google-powered ad program on SA国际影视传媒SA国际影视传媒檚 website last week, staff stumbled on an alarming advert disguised as a legitimate news story - one that illustrates how fake news permeates beyond political weapons and presidential buzzwords.
SA国际影视传媒淵ellowknife, NWT: Recent attacks on seniors prompt police to issue public safety alert, urging, older residents to carry new safety device,SA国际影视传媒 read the eye-grabbing headline.
The story - clearly crafted as a targeted ploy to scare seniors into buying a SA国际影视传媒渟afety deviceSA国际影视传媒 - included a bogus retelling of a robbery attempt on a 63-year-old woman as she left SA国际影视传媒渢he grocery store,SA国际影视传媒 in Yellowknife, saved only by the advertised device.
The ad was quickly removed from old.nnsl.com.
While the click-bait headline and fake news story may seem obvious - and even laughable - to some who are well-versed in tech trickery, less savvy seniors - whose lack of knowledge navigating the online landscape is exploited in the ad - may think otherwise.
ThatSA国际影视传媒檚 prompted Yellowknife to remind residents to remain vigilant when online.
Look for the full story in Friday's Yellowknifer.