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No, seniors in Yellowknife aren't facing a rash of attacks

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While testing a Google-powered ad program on SA国际影视传媒SA国际影视传媒檚 website last week, staff stumbled on an alarming advert disguised as a legitimate news story - one that illustrates how fake news permeates beyond political weapons and presidential buzzwords.

SA国际影视传媒淵ellowknife, NWT: Recent attacks on seniors prompt police to issue public safety alert, urging, older residents to carry new safety device,SA国际影视传媒 read the eye-grabbing headline.

The story - clearly crafted as a targeted ploy to scare seniors into buying a SA国际影视传媒渟afety deviceSA国际影视传媒 - included a bogus retelling of a robbery attempt on a 63-year-old woman as she left SA国际影视传媒渢he grocery store,SA国际影视传媒 in Yellowknife, saved only by the advertised device.

An eye-grabbing headline falsely states seniors in Yellowknife are facing a rash of attacks.
NNSL photo.
June 25, 2019.

The ad was quickly removed from old.nnsl.com.

While the click-bait headline and fake news story may seem obvious - and even laughable - to some who are well-versed in tech trickery, less savvy seniors - whose lack of knowledge navigating the online landscape is exploited in the ad - may think otherwise.

ThatSA国际影视传媒檚 prompted Yellowknife to remind residents to remain vigilant when online.

Look for the full story in Friday's Yellowknifer. 

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The same bogus story - almost word for word - can be found in posts across Facebook, like this one from January 2018. The post garnered almost 3,000 comments from people online, many of whom expressed grave concern about the "attacks." Photo sourced from Facebook. June 25, 2019.




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